Company News, Marketing News

Shiseido’s Beauty & The Beam Approach to Sun Care

Anessa launches Sun Dual Care.

There is beauty in sunbeams. Shiseido and Anessa are set to launch Sun Dual Care technology, which is said to transform a portion of sunlight into ”Beauty Beams.” The beams have been verified for their beautifying effects on skin while providing essential sun protection.

“As a beauty company, our dream is to use the sun as a positive energy to nurture harmony between humans and nature,” said Shiseido in a statement.

The formula contains UV filters that protect skin, spirulina platensis extract and fluorescent zinc oxide that convert a portion of sunlight into Beauty Beams, and PEG/PPG-14/7 dimethyl ether that amplifies them.

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